Happy holidays | handla på vår internationella webbplats: Christopher-cloos.com
Happy holidays | handla på vår internationella webbplats: Christopher-cloos.com

Seen With Cloos: Chris Fraas

Seen With Cloos: Chris Fraas
In this month's Seen With Cloos, we are excited to introduce Chris Fraas, men's fashion influencer from München. Get to know this stylish man, who also happens to be a loyal Cloos ambassador, in this exclusive Seen with Cloos interview. 


Tell us about an ordinary day in your life?

My daily routine is kick off with a morning workout, followed by my morning coffee and my daily check up on emails and the performance of my latest post. I take my time to answer questions and interact with my community on my Instagram. I coordinate with brands and discuss new collaborations. Often I have a call or a meeting to talk about new exciting projects coming up. Depending on the day, I will set up an appointment with my photographer and prep outfits for a new photoshoot. In the late afternoon I will create my new post for the day. Most evenings I end the day with a dinner followed by Netflix, together with my girlfriend. 


How would you define your style?

I would say my style is chic-casual, a mix of classic, elegant and minimalistic.


Chris wearing Pampelonne - On The Rocks


What inspires you in your choice of style?

To create a style which makes me feel great and set a modern statement.


What are your best style tips?

A coat, a turtleneck, suit pants, Chelsea Boots and a blazer in natural colors is all you need for the perfect outfit. All combined with cool sunglasses, of course. A dark blue or black coat is timeless and easy to combine with almost everything. With black suit pants and Chelsea Boots, nothing can go wrong. If you aren't sure whether to wear a shirt or t-shirt under your blazer? Take a turtleneck. It always looks timeless and chic.


Tell us about your way into men’s fashion. 

It all started in 2014. I was studying Media & Communication Management in Munich and I was super interested in social media and fashion. I started creating content and posting on my Instagram. Very fast I started getting a lot of comments and questions about my outfits, where to buy the items and how to style the looks. My own interest for fashion and styling grew and sharing this with my community became something I truly love to do. 


Chris wearing Pampelonne - On The Rocks


How did you come up with the idea for Trend Edit?

I came up with the idea for my blog Trend Edit about 4 years ago and for a very simple reason. I love posting on Instagram and to be in contact with my community, but I also wanted to create a place where I could talk more about my styling, the looks that I create and my thought behind the outfits. My blog was the perfect place to do that!


Tell us about the work you do running a men’s fashion, travel and lifestyle blog.

There is a lot of work behind all the content that I produce. It is super important for me that everything I do is 100% me. I will always do everything I can to keep it authentic and I think that this, is the key to success. Running my own social media and blog, has many different elements. From connecting with brands, setting up new collaborations, planning new outfits, new locations, creating the storyline and executing the photoshoots. After the shoots the post production process starts, which include editing the pictures and videos, followed by copywriting. When the content is ready, I will schedule the different content. When the postings is live, I will check the insights and the feedback from my community, to gain learnings for the future. 


Chris wearing Pampelonne - On The Rocks


From your experience, what are the best and worst parts of being a men’s fashion influencer?

The best part is that I can experiment with my personal style and create new ways of putting together an outfit. Another great thing is that I love to work with different people and to connect with new and exciting people in the industry. 

The not so good part is, that there definitely always is a pressure on any content creator to produce new content all the time. Another challenging part is Instagram's algorithm, which is unpredictable. So you always have to adapt to new things, no matter if you want to or not. 


Do you have any advice for aspiring men’s fashion influencers?

My best advice is to be yourself! Be authentic to your own style and make that - the way you stand out. Building up a platform on Instagram or a blog, takes time. Be patient, be true to you and keep creating. It took me over 6 years to get where I am today and I am still loving it every single day. 


What is your absolute favorite pair of Christopher Cloos and why do you like the brand? 

My absolute favorite pair of Christopher Cloos is the Pampelonne - On The Rocks. I love the minimalistic design, that fits every occasion and style. Whether you are at the beach or in the city, these glasses will upgrade your outfit.

I love the Cloos brand, they offer an amazing quality together with a stunning design, to a fair price. And of course Christopher is the best name! 

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